Yesterday I showed you the Q3 2024 global sales for electric vehicles. Today it’s time for the year-to-date figures (January-September 2024).
- Tesla keeps leading with 124,000 units ahead of BYD. That’s less than the 276,000 units that separated both companies in Jan-Sep 2023. The American maker posted a 2.6% decline vs +11.6% for BYD. Will the Chinese outsell Tesla by the year end?
- Geely is the big winner of the year with its volumes up by 51%, climbing two positions in the ranking and outselling Volkswagen Group (-4.7%) and Hyundai-Kia (-8.1%). Geely is being boosted by the success of the Volvo EX30, Galaxy subbrand and ZEEKR.
- BMW Group was the best performer among the big non-Chinese BEV makers. It recorded a 19% increase in contrast to -22% from Mercedes (Smart included) and -6% from Audi (included in VW Group).
- GAC along with Mercedes were the worst performers of the top 10. GAC’s is feeling the impact of a product revamp at AION and Hyptec brands. The German maker struggles with the luxury models like EQE and EQS (too different from Mercedes DNA?).
- Stellantis also struggles with volumes down by 17% following lower sales of the Fiat 500, and the delays on the introduction of the Citroen e-C3 in Europe.
- Outside the top 10: Leapmotor doubles its sales and seems that has finally taken off in China; GM is the other non-Chinese winner with sales up by 56% thanks to the positive response of American public to Chevrolet Blazer EV, Cadillac Lyriq. In contrast, Ford lost 17% with a flopped F-150 Lightning and lack of enthusiasm around the European made Explorer EV.
- Xiaomi impressed with almost 70k units sold so far. The upcoming SUV will accelerate even more the growth; Vinfast (+107%) seems to take off in Vietnam and the Philippines thanks to the small VF 3.
Source: OEMs, estimates
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