Starting our European all electric journey
by Jaclyn McQuaid, President and Managing Director, General Motors Europe
2023-10-05
Every day we make many decisions on how to protect the planet. The biggest of them all is how we get around. Today General Motors is joining Europe’s electrification journey by launching our all-electric, direct-to-consumer Cadillac business in Switzerland with plans to expand to 5 additional markets in Europe over the next couple of years, with Sweden and France next.
The premium
Cadillac LYRIQ built on General Motors’ revolutionary
Ultium platform will be the first Cadillac EV SUV to launch in Europe. The LYRIQ is a high-performance luxury experience with the latest automotive technology – in an all-new electric vehicle package.
Those in Switzerland, can order the LYRIQ
online starting tomorrow, and visit Cadillac’s new experience center on Bahnhofstrasse to see, test drive and order the vehicle.
Customers in Switzerland to be the first in Europe to own the Cadillac LYRIQ
LYRIQ is the embodiment of iconic Cadillac innovation and is designed to set new standards for the premium electric vehicle experience with leading features and technologies.
A 12-module, 102 kilowatt-hour Ultium battery pack and two Ultium drive units will deliver a GM-estimated 530 km of range on a full charge and 528 hp.
The LYRIQ’s bold design stands out against other cars in the premium vehicle category, making it the right choice for the European market.
Authentic materials, décor and an obsessive level of detail in exterior and interior design push the limits of vehicle personality, comfort and refinement.
The Cadillac LYRIQ EV is a harmonious combination of sculptural and fluid surfaces. The front of the vehicle is designed to blur the lines between the lighting and the black, crystal grille. A full glass roof stretches through to the roof spoiler, which is a key design feature as well as an enabler for aerodynamics.
The interior is clean and simple and styled with a wood and metal décor with intricate laser etchings that echoes the design of its exterior grille. A flowing, organic interior design incorporates the first production application of a large, curved-seamless LED display. The seamless integration of art and technology is carried through the rest of the interior, blurring the lines of separation of audio speakers, lighting and décor.
There are also a host of features on board to enhance the experience for drivers and passengers, including Super Cruise hands-free, eyes-on driving technology, which we plan to deploy in Europe once we have the required approvals, as well as active noise cancellation to create a peaceful driving experience.
For more information on the Cadillac LYRIQ EV’s innovative technology, design, and drive experience,
see here.
Swiss customers can reserve this high-performance, all-electric, premium vehicle directly on our website
www.cadillaceurope.com. Deliveries will start in the first half of 2024.
Cadillac opens its first experience center in Bahnhofstrasse, Zurich
We will be opening Cadillac City, a brand-new experience center located at Bahnhofstrasse 75 to provide an elevated, more personalized, luxury experience and foster a community around Cadillac EVs.
Spanning 600m2, Cadillac City will be a destination for people to immerse themselves in the world of Cadillac, to experience the LYRIQ, test-drive and customize their personal vehicle. In the future, this experience center will be a place where people can come together to discover and explore Cadillac’s extended portfolio of EVs.
For more information on the experience center, see
here.
New digital buying experience for Cadillac customers in Europe
To ensure we are meeting customers where they are, we are going to sell Cadillac EVs directly to our European customers through a new digital buying experience that delivers an extraordinary customer experience at every touchpoint.
From configuration to purchase, customers can complete the entire purchase online in a matter of minutes including selecting trims, securing finance, managing title and registration, and scheduling delivery.
It will take a community to drive EV adoption in Europe. We want to help on this journey by offering the right vehicles and the right partnerships. Long-term, our vision for Europe is to bring highly differentiated EVs to the market with superior performance and design, providing customers with the choice they need to make the transition to EVs.
See all Cadillac LYRIQ EV specifications
here.
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