How many Discovery viewers are there?
CBS does not release viewing figures for
Star Trek: Discovery, so it is difficult to know exactly how many people are watching. However, we can estimate a maximum audience for the show from the subscriber numbers we do know.
A good proportion of the most recent signups to All Access likely came with the intention of watching at least some of the episodes of the show. Let us assume half of the new sign-ups, or 250,000, fall into that category. A popular show like
Big Bang Theory is getting
ratings of around 2.8 in the 18-49 age range for a total audience of 3.6 million. Assuming
Discovery does at least this well with All Access customers signed up before it launched, we would see an additional 50,000 for a total of 300,000 subscribers watching.
Finally, we need to account for family viewing and the fact that most families share their SVOD passwords with each other. To be generous, let’s assume that if one person in an All Access household watches Discovery everyone does. Since there are 2.6 people in the average American home, the maximum audience for an episode of
Star Trek: Discovery is 780,000.
The worst performing Star Trek was
Enterprise in its final season.
It got ratings between 2.5 and 3.
Discovery’s U.S. audience doesn’t seem to be anything like that. Any way you look at it, the show is the least-watch Star Trek series in franchise history. CBS’s decision to release the show through All Access appears to have deprived it of most of its audience.
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